CASE STUDIES: EVENTS
- Alaska Airlines
- Alaska Symphony of Seafood
- Fischer Properties
- Frause
- Gen Next
- Greater Kansas City Chamber
- National Asian Pacific Center on Aging
- Northwest Independent Power Producers Coalition
- Premera Blue Cross - Breakfast
- Premera Blue Cross - Conference
- Safeco Insurance
- Schuster Group - Mosler Lofts
- Woodrow Wilson International Center for Scholars
Case Study: Alaska Airlines
In 2005, Alaska Airlines hired Fundraising Partners Northwest to help celebrate the arrival of a VERY BIG FISH. In partnership with the Alaska Fisheries Marketing Board, Alaska Airlines paid tribute to their heritage and helped market Alaska seafood by painting a Boeing 737 jet in the image of a King Salmon. In order to properly welcome the “Salmon Thirty Salmon” to the Alaska Airlines fleet, two events were coordinated, one in Seattle and another in Anchorage. All Alaska Airlines employees and their families, representatives from the seafood industry and public officials were invited to attend the inaugural events.
More than 2,500 people attended the celebration in Seattle. One thousand guests took part in Anchorage. FPN helped make the event a huge success by coordinating with Alaska Airlines, the Alaska Fisheries Marketing Board, numerous seafood companies and a variety of vendors.
The events involved converting an Alaska Airlines maintenance hanger into a safe and fun location for kids and adults, then quickly turning the hanger back into a working building for the airline. Kids and their parents celebrated the “big catch” with fish face painting, fish shaped treats, fish themed balloons, Alaska inspired grab-bags and a menu offering the best in Alaska seafood. Entertainment included an Alaska Airlines employee band, remarks by the Alaska’s first lady, Nancy Murkowski, and a fish throwing contest.
The launch of this very unique addition to the Alaska Airlines fleet was a fantastic employee event for the airline. Best of all, the Alaska Fisheries Marketing Board will continue to see the benefits of this unique seafood promotion as the Salmon Thirty Salmon travels the United States.